ARLINGTON, Texas (October 22, 2010) – Panini America officials this week launched the company’s official blog (www.paniniamerica.wordpress.com) to create a deeper connection to hobby retailers and collectors and give people a behind the scenes look at the company that has secured licenses with the NBA, NFL and NHL since entering the U.S. market over the last year and half.
The Knight’s Lance will be frequently updated with content that focuses on keeping Panini America’s collectors, customers and partners informed, entertained and engaged. To that end, visitors can expect the site to deliver:
- Unparalleled behind-the-scenes access to the company’s day-to-day operations
- Interviews with the company’s product developers, executives and superstar athletes
- First looks at products days and sometimes weeks ahead of release date
- A highly interactive experience – complete with prizes – for regular visitors, Twitter followers and Facebook friends
During its inaugural first week (October 25-31), The Knight’s Lance will encourage collectors and the hobby to comment on stories, provide feedback, follow the company on Twitter and become a fan of Facebook to win prizes and special cards.
“The Knight’s Lance gives us a unique platform to share what happens at Panini, highlight our athlete interactions in the NBA, NFL and NHL, as well as introduce new Panini releases to the hobby trade and collectors,” said Panini America Vice President of Marketing Jason Howarth. “We look forward to creating an engaging forum with collectors and retailers through the blog.”
ABOUT PANINI:
The Panini Group, established almost 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectables and is fast becoming the most significant Publisher of Collectables in the U.S. with official licenses for NBA, NFL, NHL, FIFA, Disney, DreamWorks, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net or www.paninigroup.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.